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Integrating Owned Media, Earned Media, and Paid Media
If you have read my postings, even a couple, you are likely to know that I have really been pushing for integrated marketing. I talked about the need for a strategic balance of traditional marketing...
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Social Media – Great for Reaching Celebrity Status, Except for Celebrities
Every brand would love to be in the public eye, like celebrities and pop stars alike. Feel the love; feel passion; feel the desire to connect and engage. Now I don’t think it is likely that brands will...
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Where is the WOW in Social Media?
I often reflect on the recent activities when writing my weekend column. This past week is no exception. I was asked an interesting question that really made me think. Someone requested that I send...
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Brand – What is Your Story?
How important is a brand story? Let’s start with a true episode … about a week ago or so, I am bugging my 11 year-old daughter to go up and shower and get ready for bed. She says to me, “Dad, I have to...
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Don’t Forget Influencers and Advocates to Optimize Social Media
Wouldn’t it be great if someone could do your marketing for you and actually succeed? And what if they actually did it better than you and accomplished more? If you heard that a restaurant had amazing...
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Lessons Learned in Social Media
There is no shortage of trending lists, reviews, and top 10 lists looking back at 2011. I know many are cynical and think they have seen enough of them, but frankly I like them. They give me an...
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Revisiting the Importance of Owned-Earned-Paid Media Integration
If you are not approaching owned, earned and paid media holistically as a one set integrated strategy and execution, you are not producing optimal results. No doubt! Well over one year ago, I wrote a...
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Evolving Social Media Marketing – From Content Marketing to Contextual...
If I had to pick one key area of evolution of social media marketing in 2012, I would say it was the integration of content marketing into social strategies and plans. For many years I have said that...
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We Cannot Segment the Digital Revolution
Blogs. Social media. Interactive. Transmedia. Content marketing. Social TV. Smartphones. Tablets. Mobile. Are all these things really separate? Or should we looking at them holistically from the user...
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Aim for Earned Social Media
If you are a marketing professional or student, you have probably heard of “earned media.” Earned media is a powerful aspect of a marketing plan. “Earned media refers to favorable publicity gained...
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